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About the Author

9781514492345_pap.inddA forty-year veteran of the music industry, Lee Heiman was one of the first artist merchandisers in the US to represent such artists as U2 and Michael Jackson. While expanding his experience to the world of music marketing, he managed the multi-platinum band Sugar Ray. As an executive producer of live events, he has produced large-scale music events around the world, including the Rolling Rock Town Fair, the Bermuda Jazz Festival, the Ultra Music Festival, and Global Gathering. His company, Track Marketing Group, provides him with the foundation to pursue his passion: promoting national brands through the power of music.

 

Lee currently lives in New York City with his wife and two children.